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Year of Mobile? Try years of mobile.
Here is an article of my keynote at the Mobile Ad Summit at Advertising Week last week in NYC.
Year of mobile? Try years of mobile: Mobile Ad Summit keynote – Mobile Marketer – Advertising
Year of mobile? Try years of mobile: Mobile Ad Summit keynoteBy Chris Harnick
September 23, 2009
Industry execs speak out on future of mobileWhat is the future of mobile devices?
NEW YORK – Think this is the year of mobile? As mobile marketing integration evolves, every year will be the year of mobile, according to MDC Partners.
While 2009 has been a huge year for the mobile platform, it is still not as fully embraced as the PC is. During a keynote address at the Mobile Ad Summit at New York’s Times Center, stress was placed on full marketing integration to truly kick mobile into high gear.
“Is this the year of mobile?” asked Brandon Berger, head of digital innovation at MDC Partners, Toronto. “It’s really not the year of mobile marketing, but certainly we can really look into what a wonderful year it was full of huge leaps in mobile.
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“I think this has been a great year for mobile but the reality is, we need to stop asking i’s this the year of mobile?’ because this is one of the years of mobile,” he said.
