Archive for December, 2009:
Complaining about AT&T? There’s an app for that.
I am not completely sure if they is application is really a crowdsourced maintenance tool for the AT&T network, a way to manage the huge inflow of negative customer service calls and emails to AT&T wireless, or really a brilliant idea. But what I will say is that if AT&T does make the effort to reduce dropped calls, upgrade the network based on feedback, then all I have to say is Cheers AT&T, I will stick around even after your network looses the iPhone contract.
Lets see how much better Union Square (an iPhone dead zone) in NYC gets in the next couple weeks.
AT&T’s New iPhone App Lets You Complain About AT&T
AT&T’s New iPhone App Lets You Complain About AT&T
December 7th, 2009 | by Ben Parr20 Comments and 555 Reactions
iPhone owners may love Apple’s sexy mobile device, but they absolutely can’t stand AT&T. It ranks dead last in customer satisfaction for dropped calls and spotty 3G service, a sore spot that Verizon has been poking at with new ads.
Now the U.S.’s second largest wireless provider is looking to turn things around, hopefully before it loses iPhone exclusivity rights. Its newest strategy is especially unique, though, because it comes in the form of an iPhone app called Mark the Spot [iTunes Link].
The free customer service app is really quite simple. Whenever you experience a problem with your service (e.g. a dropped call, bad 3G connection, poor quality), you can open up the app and report the issue right where you are. Once you cite the problem and add additional info, it gets submitted to AT&T’s customer support team. The key to the app is that it’s location-based, meaning that AT&T can aggregate this data to find dead spots and trouble areas.
This app is simple but smart — it provides useful data to AT&T while giving customers an outlet for venting about their hatred for AT&T and how they wished the iPhone was on Verizon. Still, it may be too little, too late.
Following a flood of information about Moms
Now that I am a dad, and well my wife is a mom, and since I spent a lot of time working on brands such as Dove and Suave, I find the mom demo very interesting. I also love how we as users of social media can consume content in huge waves without really needing to dig very deeply and deliver much effort.
So today, while watching my twitter feed I came upon an event being hosted at Google called MomDotCom or in hashtags #momdotcom. I didn’t exactly attend the event but I sure did learn a lot about the mom demo.
Such as:
TV prompts search usage – 83% of moms search for products based on seeing product in TV commercial
78% of moms type in brand terms in search engines
67% of moms look for discount codes before purchasing.
Search is vital for moms
When it comes to food choices for mom “health trumps choice”
A new mom is created every 7 seconds in the US
46% of the conversations between moms and 6 month-olds involve the word “cereal”
and much much more here