Following a flood of information about Moms
Now that I am a dad, and well my wife is a mom, and since I spent a lot of time working on brands such as Dove and Suave, I find the mom demo very interesting. I also love how we as users of social media can consume content in huge waves without really needing to dig very deeply and deliver much effort.
So today, while watching my twitter feed I came upon an event being hosted at Google called MomDotCom or in hashtags #momdotcom. I didn’t exactly attend the event but I sure did learn a lot about the mom demo.
Such as:
TV prompts search usage – 83% of moms search for products based on seeing product in TV commercial
78% of moms type in brand terms in search engines
67% of moms look for discount codes before purchasing.
Search is vital for moms
When it comes to food choices for mom “health trumps choice”
A new mom is created every 7 seconds in the US
46% of the conversations between moms and 6 month-olds involve the word “cereal”
and much much more here
