About
Welcome to the Blog of Brandon Berger, award winning digital media executive, Vice President of Digital of publically traded advertising holding company, entrepreneur, father, dog owner, avid gamer, technofile, and early adopter. This blog represents my personal thoughts, and are in no way related to that of my company or the businesses I advise.
In my role as VP of Digital Innovation at MDC Partners where I oversea digital and media for the holding company, I am priviledged by my access and exposure of the business of advertising and digital media from a 30,000 foot view. I handle acqusitions as well as strategic partnerships around digital for the holding company, as well as work with each partner firm we own to integrate digital into the core of their business, whether its an advertising agency, PR firm, CRM, Innovation, branding, etc. Therefore this position provides acces to all top digital and traditional agencies along with occasionally their clients, most if not all advertising executives, since we are always hiring the smartest people in the industry, media companies, emerging technology companies, and the venture funds behind them.
Then there is my background, beyond my current role, I founded the Digital Innovation practice at Ogilvy where I ran the first major mobile marketing campaign, built IBM into second life when second life was relevant, and was one of the pioneers to connect brands to video games; I also co-founded wireless technology company WideRay (now Qwikker), built the digital department for Leagas Delaney, won a clio, effie and lion, built the early versions of MMRPGs, and spent some time at Netscape.
Therefore this blog is from my view of the intersection of this industry with digtial and my experiences around it.
